By , the U. This significant growth demonstrates the importance of digital channels for the sector and the competition for the attention of car lovers is fierce. The key to a successful marketing car campaign is creativity, to tug on a customer’s heartstrings and be memorable. In this blog, we explore 5 of the most effective automotive campaigns to provide inspiration for marketing success. In a bid to attract Millennials and steer away from their ‘outdated’ image, Chevrolet launched the BestDayEver campaign on April Fools day. The campaign was a huge success with the BestDayEver hashtag generating 1. Takeaway: Influencers can be very useful in brand promotion when used in the right way. In addition, launching on a landmark day such as April Fools can offer a way to connect with customers in the best way possible – using humor.
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For many businesses, influencer marketing has become a go-to technique for accomplishing their marketing goals online. However, as the space has developed over the years, influencer marketing has experienced its fair share of growing pains. For businesses, working with YouTubers offers an incredible opportunity to connect with consumers. For the romantic, it offers an opportunity to celebrate the love in their life.
For the unrequited, it can prove to be an uncomfortable and painful 24 hours.
Meet eligible single events take a blind dates out of funds for a good woman who put the air. I’m pretty excellent youtube video mustang, and.
Guy meets pretty girl at a coffee shop. Boy talks to girl and brags about his adventurous spirit. Girl giggles. Girl takes boy to a parking lot, puts her foot on the gas, and drives fast and hard. Very fast. Very hard. Boy screams, swears, and looks terrified. The piece features a number of real-life guys who were unwittingly set up on first dates with Prestin Persson, a seemingly unassuming woman who is actually a stunt driver.
The video was released earlier this month and already has nearly 10 million YouTube views.
Great Experiential Marketing Campaigns
Don’t patronise a female stunt driver is the moral of this Valentine’s tale. Ford has created a three minute YouTube film showing unsuspecting males taken on a hair-raising drive home after a first date. Ford invited a handful of men to go on a first date with an attractive blonde, who also happens to be a professional stunt driver filming undercover.
With Valentine’s Day just around the corner, pinks hearts, red roses, and boxes of chocolate are everywhere. So Ford decided to join the fun with three-minutes of smoking tires and confused men in a commercial titled “Speed Dating. The premise is pretty simple: Take a group of unsuspecting guys, put them each in a fast car with a pretty blonde and let the fun begin. The result is pure marketing gold! To get the men into the bright-red, horsepower Mustang GT rigged with hidden cameras , Ford set each of the guys up on a blind date with a demure young woman in a Dallas coffee shop.
As the each date ended, the young woman would offer to drive the men home in her car. To create a sense of vulnerability and to give each guy a chance to show off their machismo, the woman would act as if she were uncomfortable behind the wheel of the powerful sports car. This ploy worked like a charm. One of the guys offers to take the wheel and show her “what this thing can do.
Another instructed her on when to shift gears. One guy told her he’s a “ninja. What they don’t know is that this lady isn’t uncomfortable behind the wheel. And she certainly doesn’t need them to show her what the Stang can do.
Speed dating in a Mustang
Experienced Senior Marketing Strategist with a demonstrated history of working in market research and digital marketing industry. Excels at creating marketing strategies, campaigns to execute strategic plans, making high-quality reports within stipulated deadlines, and handling key projects supporting business goals.
The secret sauce to not only survive, but thrive, in an unpredictable and fast moving world The only certainty in business is change Every business. Share on twitter.
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Undercover female stunt driver terrifies date in Ford Mustang prank
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But they all say the same thing. If I’m googling for tips I want something a little less obvious than ‘don’t get drunk’ – I do have some common sense, not a lot but some. That one I agree with, so think up other interesting questions to fall back on if needed. Also the advice out there doesn’t seem to empower you, instead force upon you what is considered to be attractive. This is what you need to be like to get dates, do this to be successful at speed dating, but that’s basically telling you to be something or someone else.
Be you because nobody else can. It’s what makes us individuals and that’s what’s attractive. Let’s take the popular classic, Grease. In short, both Sandy and Danny change to be what the other wants but actually they already are the ones that they want! The message being you should never have to change for someone else, otherwise it’s just not meant to be.
However ultimately Sandy is the one that ends up changing, but the patriarchy was stronger in the 70’s, and thankfully times are a changing.